Spendesk — Brand Design
Over two years, I worked with the team to evolve Spendesk’s visual identity, transitioning from a friendly, illustrative style to a more mature and professional design. We introduced continuous design evolutions reflecting the brand's growing maturity in the fintech space.
Tools : Figma, Illustrator, Photoshop, InDesign, After Effects, Midjourney
Enhancing product marketability
I contributed to enhancing the marketability of Spendesk's product by gaining a deep understanding of its features and collaborating closely with the product teams. This effort ensured that the design elements effectively communicated the product's value and aligned with the evolved brand identity.
Multi-channel delivery
I delivered a wide range of materials across numerous channels, sharpening my project management skills, creativity, and ability to produce quickly. This experience allowed me to adapt to various formats and audiences, ensuring that the messaging was consistent and effective across all platforms.
Versatile contributor
I became a true Swiss Army knife in my role, bringing a diverse skill set to the table. In addition to my project management and creative abilities, I leveraged my marketing knowledge to deliver relevant and personalized messages. This versatility enabled me to adapt to various challenges and contribute effectively across different areas of the project.
Continuous product evolution
This role required me to closely monitor product developments, ensuring that our design and marketing strategies kept pace with ongoing innovations. I embraced the challenge of staying ahead by continuously seeking new ideas and solutions that aligned with the product's evolution, enabling us to deliver a cutting-edge experience that resonated with users.
Driving demand generation
I played a key role in driving demand generation for Spendesk by leveraging insights from product development and market trends. My collaboration with various teams helped create targeted marketing strategies and compelling visual content that effectively engaged potential customers and highlighted the product's benefits.
Thank you,
Explore more of our exciting projects and creative solutions at https://dribbble.com/spendesk. Join us on our journey of innovation and design!